Email Workflow Part 4: Adding These 4 Techniques Got Me 10X More Emails Done
For the last 4 weeks, I have been showing you my recruiting workflow system.
In week one, I talked about how 1 extra week of research is the difference between good and great. In part 2, I walked you through how to save 2 hours a day with an email game plan. In part 3, I shared how to get a better ROI with your recruiting emails. Last week in Part 4 I talked about setting yourself up for success.
In part 5 today, I want to share with you how I get a lot of emails done in a day.
It's not magic.This is just research about how the best do their emails put into action.
A quick recap though of everything leading up to this next part-I have done a lot of research about how the best do their emails. I map out my plan of attack the night before. I set up my environment to be free of distractions. And then I GET TO WORK!
When I work, I work through my plan and use these techniques I mention below to help me get through email faster.
Batching. I batch together and work on emails at the same time for similar subjects. For example, recruiting you just identified and are writing to for the first time could be one batch, recruits who you are trying to get to come to campus to visit could be a 2nd batch. A 3rd batch could be an email you need to send to your already committed recruits. I found that the questions and conversation are pretty similar so I can cut and paste and use a lot of the same information. By working on like emails one after the other, I save a lot of time and use a lot less mental energy having to jump from one email conversation to the next.
Use Templates to Get more done in less time
For years, I have used templates to improve my productivity. It takes a tremendous amount of time to write from scratch every email that goes out. I save a lot of time sending messages by having a lot of pre-written email templates. Templates let you create responses to the questions and requests to which you usually find yourself drafting identical replies over and over from scratch. So instead of reinventing the wheel every time, I do it once, save it as a template, and then reuse it.
At least use a template as a basis for your response, and then customize it for that person or situation. Don’t worry—you can still let your sparkling prose and winning wit shine through, just without having to invent the wheel 10 times each day.
I pretty much saved every written response I wrote to every question I would get about the school I was at. I can change things here and there and of course I try to add a personal 3-4 sentences or more to every email when they respond.
Set a time-limit. If you have ever heard me speak at a conference or brought me to your campus to work with your staff, you will always hear me talk about how you should work like you are going on vacation tomorrow. The reason, you will get a lot more done in a day with this added sense of urgency.
One way to create this urgency is to set time deadlines for getting work done. Working like this in the office is just how most of us run our training sessions. We prepare in advance what we will work on. We decide on how much time we have. We get focused, start the clock, and then we work hard to get as much out of that time as possible. I think that you can apply the same principals with the work we have to do in the office.
Timothy Ferriss, in “The 4-Hour Workweek” introduces a concept called Parkinson’s Law. Parkinson’s Law dictates that work expands so as to fill the time available for its completion.
So for you, I am saying that you should set shorter deadlines and you’ll get a heck of a lot more done than you are right now. For example, if you don’t give yourself a deadline to get your emails done, it is a good possibility that it will take you all day to get them done. If you give yourself 60 minutes to write an email, Parkinson’s Law says that it will take 60 minutes. And if you give yourself 45 minutes, magically the email will get done in 45 minutes. This self-imposed time limit creates urgency, keeps you focused, and helps keep you from getting distracted.
Setting a deadline for how long you allow yourself to do emails and/or for how long you allow yourself to do each email is the secret to getting all of your emails done. These deadlines you set for yourself will keep you on track. By incorporating deadlines for everything you do in the office each day, especially with emails, you'll find yourself getting more done and ending the day with less of the stress associated with hitting quitting time and still having an email to-do list that is a mile long.
Take mini-breaks. I usually set a time limit of 50 minutes, and then when the time is up, I take a 10 minute break away from my computer. Sitting at your computer for long periods of time will lead to sleepiness and sluggishness, so get up every 60-90 minutes to refresh and recharge. Get up to go to the bathroom, go refill your water bottle, take a quick lap around the building, plan to run an errand or 2 during this time, get up to stretch your legs and back, or walk around and talk to your coaching colleagues...just do something that will take your mind off of the work that you were doing. Once break time is over, repeat another 50 minute block. Take a break. Then repeat again. I would usually block 3 hours for recruiting emails in 1 day. I worked in three 50 minute sessions and took a 10 minute break after each one. You will be amazed at how much more energy and focus you will have as you continue to work through your emails, especially at the end of the day, just by taking a few short mini-breaks throughout the day.
These are 4 big work disciplines have played a huge part in helping me get through 10x more recruiting emails in 1 day that I used to be able to get through in a week. It did take time to change how I used to work, but the change was worth it.
Have a great week.
Mandy Green
Busy Coach President