|
Over the last few weeks, I have been on a lot of campuses doing workshops. Part of what I do in these workshops is to lay out how to create a content calendar to help stay consistent with your communication. (If your AD is ever looking for a virtual or in person continuing ed workshop, please let me know!)
I believe that staying consistent with your recruiting communication can solve a lot of your recruiting problems.
To do that, we can’t be random. We can’t do a little bit here, a little bit there.
I want you to sit down and do it all at one time so you can control the story you are telling recruits and for you to have a simple and easy to execute system, even during your busy season.
I want to share with you today a little bit of the process for how to create a years’ worth of social media posts in 1 team meeting.
Before the team meeting: Review your vision
Start by checking in with your vision of what your program is about and where you are going. This shouldn’t be foreign to you coach. Vision = ultimate destination. Ultimately, your vision is the filter through which you sift every decision, from how to train your team to whom you recruit to how you spend your time in the office. Once your vision is solid enough, it will dictate every action you make, ensuring that everything you do takes you closer to your goals.
Decide on your Core 5
When a recruit comes to your campus, what are the core 5 things that you want them to know about you? What sets you apart and makes you different from your competitors? Here is the list that I gave coaches to choose from: Coaching staff, team, culture, academics, coaching philosophy, process, community, athletics, game day, history, misc. Pick your top 5.
Objections
For each of your core 5, what is the top objection that you have to overcome with each?
List Your Main Selling Points
Now, under each of your core 5 topics, what are 4-5 selling points that you want recruits to know about each? Or what are the biggest questions you get about each topic? Make that list.
Decide on your frequency
How many posts and or videos are you going to post a month.
During the Team Meeting: Ask your team for pictures and videos
Your team is the best resource you have for getting the pictures and videos you will need to tell your recruiting story. Chances are, you don’t need to go out and create anything, just ask your team and I bet they already have what you are looking for on their phones.
Decide on your Hook
You are at a war for the recruits attention. For each post, what could you say that will get these recruits to stop scrolling?
What’s the story?
What is the story behind the picture that you could tell that a recruit would relate to or it would benefit them to know about?
Call to Action
Recruiting is about movement from identification to commitment. What is the next action you could ask them to take to create a conversation, like your post, answer a question, go off the site and fill out the application, send their video, etc.
Schedule the post
Be proactive and automate this. It is really easy to get busy and forget to put anything out.
Track and review your progress
Keep track of key metrics so you are able to pinpoint what is working and not working. Course correct as you go.
The first 6 steps that I mention should not take you long at all, especially if you have been coaching for a while. Deciding on your hooks and stories to sell might take a little bit more work to figure out.
You might not get it right the first time but the key is to start and then see what sort of engagement you get. If you are getting more followers, more engagement, and it creates more conversations, I’d say you are on to something.
I created a simple to use 365-day social media content calendar and training system. My goal with this product is to save you a ton of time and effort, never run out of things to say, and to engage and attract the right recruits through telling an amazing recruiting story.
Good luck to you and your teams this year!!
Mandy Green
|
