My Repurposing Strategy to Eliminate Recruiting Content Creation Overwhelm
A lot of coaches come to me overwhelmed by the thought of having to create content for recruits via emails, texts, social, letters to attract and sell the recruits they are after month by month.
It can be hard to consistently create good content to sell your program when you just use 1-2 of these methods. If you are trying to do all of those every single month, it can be pretty overwhelming.
I was overwhelmed too until I learned this one simple strategy.
Here is the strategy.
I believe every serious recruiter who wants to attract recruits who will be an amazing fit for their program, but doesn’t want to get overwhelmed with creating the content, should create and release one new video per week and then repurpose the content in multiple ways.
You don’t have to do it every week, but that’s how you’ll get the most momentum.
For video ideas, I always go back to paying attention to the question’s recruits are asking you. You can make a video answering one of the questions that they have.
Once you’ve shot the week’s video, you’ll repurpose it all over the place. Here are the steps I go through every week:
1. Shoot a 3-5 minute video. Name the video using terms you think your recruit searches for or will be interested in. Yes, your video can be shorter or longer—it’s totally up to you.
2. Upload the video into a Dropbox folder that you and your team can access. Always include your programs name, episode number, topic, and your name in the title (e.g. “BusyCoach-37-HowToGetOrganized-MandyGreen.mp4”).
3. Capture 3 thumbnails/stills from the video that you can use for posting later. Save different sizes of each thumbnail including 400px wide (for email use), 600px wide (for Facebook use), 720px or full size (for YouTube), and for Instragram. Put text over the thumbnail with the topic of the video (e.g. “How to Get Organized”) or a quote from the video (“Get it out of your head and down onto paper”).
4. Send the video Dropbox link to a transcriptionist (I use Rev.com). Put the transcript into your Dropbox folder for that episode and use the same naming convention (e.g. “BusyCoach-37-HowToGetOrganized-MandyGreen.mp4”).
5. Now upload your video to YouTube. Follow these instructions:
- Publish it as Public.
- Add tag names relevant to video, your brand (your school), and your target market.
- Include your social media links in the top of the description so recruits or their parents can follow you.
- Include a summary with keywords in the video description. Add annotations and a call-to-action overlay to the video. Link people to your social media pages.
6. Use the transcription to create emails that you can send out to your recruits.
7. On your Facebook page(s), post the blog link with the embedded video and 500 word summary right after you make the YouTube video public.
8. Create 7 quote images from (or inspired by) the video. Post one image per day, along with its text, on your social media sites (FB, Twitter, LinkedIn, Instagram, Snapchat etc) and include a link to the YouTube video page.
9. At the end of the week, take note of:
A. Which quote images from the video were liked/shared the most. Put them in a special Dropbox folder called “Most Popular” so that you can repost the popular images again. (I recommend putting all popular quotes in recurring rotation).
B. Which Social Media posts/links were liked/shared the most?
Use this information to make improvements to next months posts.
10. Repeat every week. If it seems like a lot of work, remember all these efforts are ultimately driving people to trust, like, and engage more with your program.
The purpose of all of this is to create conversations with recruits. You need to figure out if what you have is what they are looking for.
Using the checklist has helped me work through each step faster and by using it, I never forget anything. I am a few weeks into working this way through my social media so I will keep you updated to how it is going (if you are interested).
Hope you had a great weekend.
If you want me to walk you through how to get all of the tasks you do as a coach organized, email me at firstname.lastname@example.org and we can set up a call.
Have a productive week,
Have a productive week.
P.S. If you found this helpful, please share it with your coaching friends. I want to help eliminate as much coaching office chaos for as many coaches I can this year. If I can save you 1-2 hours a day and get you so you don’t have to bring as much work home with you (besides recruiting calls), you will have more time and energy to spend with your families, friends, and on your hobbies. Happier and more productive coaches have happier and more productive teams!
P.P.S. Whenever you’re ready, here are 4 ways that I can help you double your results while working less in 2020.
- Join the Productive Coach and Recruiter Facebook Group
Get access to some of my best training and a rapidly growing community of coaches working together to become more organized, efficient, and effective so they can get the results they want quicker and get home to their families sooner — Click Here
- Join Recruiting Made Simple
If you want ongoing training on how to make the process of recruiting more simple, consider joining this group. We meet once a month and go in depth on 1 topic. You get my worksheets, checklists, and templates. You also can get 1-on-1 implementation calls with me. Click here for the Recruiting Made Simple details.
- Schedule a Becoming an Organized and Efficient Recruiter On-Campus Workshop
I’ve personally trained hundreds of college coaches individually and as a staff to be smarter, more effective high-level coaches and recruiters. Now it’s your departments turn. I give you a step-by-step blueprints that will teach you how to control your days, conquer the chaos around you, and concentrate on what matters most so that you can spend less time on operational things and more time working with your team on the X’s and O’s. It took me more than a decade of trial and error to discover this formula to how to work more efficiently and effectively as a college coach and I want to share it with you. To get a taste of what the workshop will be about. Email me at email@example.com for more details.
- Get 12-Months of Coaching from Me
If you would like 12-months of coaching to create a detailed strategy for success and get the accountability you need to succeed as a coach or as a recruiter, set up a call with me by emailing me at firstname.lastname@example.org. We can discuss all of the details from there!