[trx_quote cite=”#” title=”Mandy Green”]Really great businesses track all of their important metrics (leads, closes, sales numbers, etc.) so they know where their time and resources are best spent. Coaches should do the same.[/trx_quote]
What gets measured, gets improved!
You have probably heard this saying before, “what gets measured, gets improved”. You probably even use stats a lot depending on your sport.
For example, if you are a golfer, you track your golf scores. You track the pitch of the Golf course, what club you need to use, and the direction and speed of the wind all factor into your decision to get that little white ball to go where you wanted to go. Many different factors play into a golf score, and the one who has paid the closest attention to the details has a better score than the one who just goes out and randomly whacks at the ball.
Tracking is also one of businesses best practices. Really great businesses track all of their important metrics (leads, closes, sales numbers, etc.) so they know where their time and resources are best spent.
For coaches, I think that we all can do a better job of tracking our recruiting numbers.
With the coaches who I work with, we make sure that we know where their time and resources are best being spent with their recruiting by keeping track of their numbers more.
For example, coaches could to do a better job of keeping track of their numbers from each of the tournaments that they recruiting at. Most coaches don’t have an endless budget to work with so they really have to be strategic about where we go and when.
For me, I had just been going to tournaments that we thought we’re getting good results from, but we can’t say for sure because we hadn’t been tracking the numbers.
These are some of the numbers you could keep track of:
- How many recruits did we identify?
- Which emails we’re sending out and what are the responses like?
- How many get to our online questionnaire?
- How many are we getting on the phone?
- How many are we getting to campus?
- How many are we closing?
Just by tracking these numbers, you could significantly reduce a lot of your recruiting inefficiencies.
Another saying that I have heard about measuring or testing is that 1 hour of testing could save you 10. 10 hours saved could get you 10 more hours with your kids, 10 more hours you could workout, 10 more hours to build relationships with your team, 10 more hours to recruit, or 10 more hours to build your program in other ways. It will be well worth it.
I have tracked the numbers for recruiting phone calls, recruiting letters, social media, campus visits, etc.
Use these numbers to figure out where you are getting the best ROI of time and resources. Tournaments, letters, or other tasks that you are not getting a good result from, can either be tossed out or a better way will have to be found.
If you want to see other ways for how I am teaching measuring and tracking with recruiting to be more productive this year, go to www.busy.coach and check out my Tracking Journal. If you want more productivity tips and advice, get my Collegiate Productivity Newsletter. If you have other ways that you have been testing or tracking, I’d love to hear it. Email me at firstname.lastname@example.org.