The key to skyrocket your recruiting engagement
As you know if you have been following me for a while, I am all about finding simple ways to leverage your time and results.
Today, I have a tip that can supercharge your recruiting efforts.
So, here’s a surprising fact – being too smart might be costing you recruits!
Research reveals that people are more likely to engage from those who communicate at a 4th or 5th-grade level.
It sounds wild, but consider this
Obama spoke at a 9th-grade level,
George Bush at a 7th grade level,
… and Trump? He spoke at a 4th grade level.
In fact, it’s suggested that because Trump spoke at a 4th-grade level, it increased his authenticity and connection with his audience.
NOW, THIS IS NOT ABOUT POLITICS AT ALL, it’s about communication
The key takeaway here isn’t to dumb down your content to your recruits, but to simplify it.
Because a confused mind never buys (or engages).
When a recruit is confused, they do nothing, which isn’t good for you coach.
Which means you are creating double the work for yourself.
So when you’re speaking to recruits and their families while on a campus visit, on the phone, or in emails, aim for clarity and simplicity in your language.
It’s going to help make the recruiting process faster.
A handy free resource for this is Hemingwayapp.com.
It’s great at showing you exactly what grade level you’re speaking or writing at.
Make it easy for people to understand your message and watch your recruiting engagement begin to soar!
To your success,
P.S. If you know you need more help in this area, here’s 2 ways we can help with your recruiting communication…
- If you feel like you are a good enough writer but run out of things to say, check out my Social Story Recruiting. I give you over 1,000 different things you could potentially talk about to a recruit and their parents so you never run out of things to say. There is also training on how to create a system so you never drop the ball and fall behind.
- If you’re interested in having your outgoing communication to recruits and their parents selling your program written for you while getting my help throughout the year to keep you accountable and getting great results, check out this resource from Dan Tudor. Fill out the form and I will reach out to set up a call with you.
Recruiting Made Simple
This month in Recruiting Made Simple we will be going over How to get recruits to un-ghost you! To get the recording and all of the best practices, processes, and templates I provided, click the image to join. You will not only get access to the un-ghosting stuff we do this month, but you will get 6 months worth of recruiting emails, templates, interviews, and processes to make your recruiting easier.