The Breakfast of Champions
I have been talking a lot about measuring and tracking key metrics on clients calls and on a few webinar trainings I have done.
I am a big believer in what you measure is what you get done. Your success and your failure are defined, to some degree, by the numbers that you achieve.
You certainly could measure how much money you earn? What place you graduated in. Or what is your credit score?
Let’s apply this to what you do as a college coach.
I want you to get the highest return on the time and energy you are putting in everyday in the office as a college coach and automate, eliminate, or delegate everything else.
Every professional athlete and his or her coach track every performance down to the smallest minutiae. It is how they get to world class. It is how when it counts, they win by seconds by keeping track of small things.
Professional baseball pitchers know their stats on every pitch in their repertoire. They have tracked the results of every pitch that has left their fingers so they know exactly what to improve, and how to go about improving it and all because they tracked it.
Golfers meticulously keep track of the metrics on their key swings to predict the success of future shots.
Professional athletes know how to adjust the performances based on what they’ve tracked.
They pay attention to what they record and make changes accordingly because they know when their stats improve, they win more games, and they get more money in endorsement deals.
For you coach, at any given moment, I want you to know exactly how well you’re doing.
Numbers define your performance, and the good news is that they can help you to improve it.
Yet if you are like most, you need to do a better job of keeping score.
Accurate scorekeeping can be uncomfortable because it tells a truth about you. And while the truth may set you free, it can also tick you off along the way.
Measurement is uncomfortable because it causes you to confront your performance breakdowns.
Without measurement, it is easier to ignore and rationalize our failures and to overestimate our successes.
However, to improve, we must be able to see our current situation clearly. Scorekeeping provides a clear picture of reality.
I ask my clients to keep score.
And we ask them to track both the lead and lag indicators of their performance.
Lead indicators are the interim results such as recruiting calls made each week.
Lag indicators are the end results we are seeking, such as getting commitments, or some other sort of objective action that you are seeking like on-campus visits scheduled.
By measuring a key set of indicators that tell you how you are performing, you are able to act like the CEO of your program.
You make better decisions and you take better actions — which can only improve your results.
Have courage — pay attention to your numbers.
I have put together a college coach specific tracking journal. Right now, you can get $10 off the Busy Coach Tracking Journal by using the code BCTRACK10.
If you would like to talk over your current tracking system, please email me at firstname.lastname@example.org a day and time that works for you to set up a call.
Looking to become a more productive coach? Check out this Becoming Organized and Efficient as a Recruiter webinar I did and get my master to-do list, which was the foundation of my planning system.
To your success,
Tudor Collegiate Strategies