How to Sanely Give Recruits an Inside Look into Your Program Through Social Media.
How to Sanely Give Recruits an Inside Look into Your Program Through Social Media
Had you planned out your social media plan for the fall of 2022?
How is that plan working out for you?
Did I just get a “Yeah right. I don’t have time for that!” Or maybe you thought, why would I need to do that?
The reason I am bringing this up now is because coaches keep telling me that they know that they should be on social to attract recruits but have no idea what they should be posting.
Or they have great intentions to finally start posting, but just don’t have the time during their busy season.
So I guess the question is, how can you stay ahead of your competitors and start attracting recruits you want for your program when things are busy?
Another good question is how do you stay consistent with telling your programs and teams story and do it in a way so it engages with your recruits and their parents?
The best way I have found to emotionally connect through the visual images of your campus via social media. And to stay sane doing it, I highly recommend creating a social media content calendar.
You could plan for the entire year in one sitting, you could go month by month, or even week by week. No matter what timeline you want to use to plan, the point is to proactively plan during your busy season so you can stay consistent and keep engaging your recruits with how it will feel like when they are on your campus as a student athlete.
What Is a Social Media Calendar?
A social media calendar can be anything you use to plan and execute your social media posts. They’re typically built using either an excel spreadsheet or a google calendar
Why Do You Need a Social Media Content Calendar?
I have found that not having a social media calendar forces coaches to operate in the dark. That inevitably leads to confusion, frustration, and a lack of focus. That’s no way to effectively create consistent content on social media and give recruits that inside look into your program.
Social calendars give your team an overview of what content needs to be published, what’s coming next, and the strategy behind why content is being published at a certain date and time.
They also help you keep up a consistent posting schedule because you never have to scramble and figure out what to post next.
When your staff has several different things going on at one time like coaches tend to do, knowing your social posts are lined up and ready to go frees up time and mental energy for other tasks.
In short? Save your sanity and use a calendar.
To your success,
P.S. If you want a done-for you 365 social media recruiting calendar, check out my social media recruiting system called Social Story Recruiting. Right now you can buy it for $29. I am giving you access information that I have only been showing my private clients.
P.P.S. If you are wanting to have a conversation about your social media branding, my Recruiting Made Simple group is meeting on Monday October 10th with Jayson Schmidt of Preseason. You can register at this link join Recruiting Made Simple. It is a month program, but you can cancel at anytime. You will get all previous meeting recordings in a members area when you sign up. You will get my strategies, templates, and checklists to organize and optimise your recruiting in 2022.