This is a way to give a recruit a good understanding of who you are beyond your sport before they even come to campus
A Simple and Fun Social Media Strategy That Will Help Your Recruiting
I had 20-30 minutes to kill in the car yesterday on my way into the gym. My drive time is when I get to listen to great podcasts (unless my daughter comes with and steals my phone).
Yesterday, I listened to Russell Brunson’s I love Marketing Podcast. He shared something that I am absolutely going to try and I thought I would pass the idea onto you.
He was talking about a JK5 (JK=Jenna Kutcher who is an amazing marketer) Method framework for how to post on social media.
To implement the JK5 Method, you first need to create five main categories of things that make up what your program is about. Think about the culture you have, your values, your method of operation, the personality of your team and staff, etc. These are things that a recruit only gets a feel for when they are on campus and is a big part of what separates your program from everybody else.
For Jenna, her five categories are marriage, body positivity, photography, fashion, and travel. If you scroll through her profile, you’ll notice that she cycles through these categories. As I am creating my categories, I thought about the things most important to me that I wanted to share with the world. The categories I came up with for my brand were family, personal development, productivity, recruiting, and systems.
Now with your 5 categories, as you post images throughout the week, you simply rotate through these categories so your followers get a good understanding of who you are beyond your sport before they even come to campus.
Wednesday=What is your team like personality wise
Thursday=Day in the life of an athlete
For most coaches social media pages that I look at, it just seems very one dimensional. Everything is about their sport and that is boring. When I just see the sport pictures, it wouldn’t be enough to keep me there for very long.
When someone lands on your page, they have about 10 seconds to make a decision on whether or not they want to follow you, and so we want this overall grid of pictures they see to create connection right off the bat.
What I love about the JK5 method is that will give your recruits an overarching view of your “brand” when they click to see your profile. If you truly follow the five-category rotation, recruits will get that inside look as to what it is really like to compete for you in your program. I think that is huge, especially now that recruits can’t be on your campus to visit.
Stay safe and healthy!
P.S. If you found this helpful, please share it with your coaching friends. I want to help eliminate as much coaching office chaos for as many coaches I can this year. If I can save you 1-2 hours a day and get you so you don’t have to bring as much work home with you (besides recruiting calls), you will have more time and energy to spend with your families, friends, and on your hobbies. Happier and more productive coaches have happier and more productive teams!
P.P.S. Whenever you’re ready, here are 4 ways that I can help you double your results while working less in 2020.
1. Follow Me on Twitter
Get access to some of my best training and a rapidly growing community of coaches working together to become more organized, efficient, and effective so they can get the results they want quicker and get home to their families sooner — Click Here
2. Set Up a Free Coaching Call
If you would like a free 30-minute coaching call to create a detailed strategy for recruiting or coaching success for this upcoming year. To get on a free 30-minute call with me by using this link http://www.meetme.so/mandygreen.
3. Schedule a Becoming an Organized and Efficient Recruiter On-Campus Workshop
I’ve personally trained hundreds of college coaches individually and as a staff to be smarter, more effective high-level coaches and recruiters. Now it’s your departments turn. I give you a step-by-step blueprints that will teach you how to control your days, conquer the chaos around you, and concentrate on what matters most so that you can spend less time on operational things and more time working with your team on the X’s and O’s. It took me more than a decade of trial and error to discover this formula to how to work more efficiently and effectively as a college coach and I want to share it with you. To get a taste of what the workshop will be about– Click Here. Email me at firstname.lastname@example.org for more details.
4. Get 12-Months of Coaching from Me
If you would like 12-months of coaching to create a detailed strategy for success and get the accountability you need to succeed as a coach or as a recruiter, set up a call with me by using this link http://www.meetme.so/mandygreen. We can discuss all of the details from there!